This Digital Marketing Specialist role is responsible for all aspects of our digital market and data operation including data analysis. It includes but is not limited to marketing data analysis and sales strategy, pricing, turnover time, inventory check, and data content editing. In addition, the position will also help with order fulfillment, customer service, and product sourcing based on business needs.
Duties and Responsibilities:
- The Digital Marketing Specialist will drive qualified traffic to fuel
- revenue and traffic growth for KZE Group LLC to acquire new customers for the business;
- Drive growth specifically via e-commerce acquisition marketing programs, including Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines, and Marketplaces;
- Create product data entry or web content;
- Researching, writing, and presenting content in ways that appeal to the website's target audience;
- Use platform reports and sales data for marketing analysis; use the results for marketing optimization;
- Use search engines or industrial websites to research the market trend and use the result to optimize our sales strategy;
- Collect marketing channels to expand our e-commerce business;
- Created marketing advertising to increase our sales;
- Monitor the COS (cost of sale), and adjust the budget to optimize our profit;
- Research the keywords ranking on each platform and set the right bid price;
- Research the product life cycle and sales strategies;
- Research the market competitors, keep our sales competitive ;
- Use sales data and trends as feedback for product sourcing;
- Inventory and Sales Monitoring;
- Monitor the revenue of the marketing platform; set up consistent growth goals;
- Rein-stock products;
- Monitor products without listing and make sure they are listed for sale;
- Performs duties consistent with the Company's business goals and policies;
- Performs other related duties as assigned;
Qualifications:
- Sophisticated with office software and computer operating;
- Interested in and familiar with Consumer Electronics (game consoles, smart devices, computers, and network IT products) would be a plus;
- Bachelor's Degree in Business Administration/Marketing;
- Familiar with Photo Process, Photography, and related graphic techniques;
- Great teamwork altitude; Can do attitude;
- Familiar with task and project management skills;
- Be able to travel if it is needed;
- Strong problem-solving skills ;
- Formal business writing ;
- Excellent communication skills; fluent in a second language is a big plus;
- Be able to learn and adapt new skills ;
- Being able to adapt to changing environments and work processes ;
- Be able to work independently with minimum supervision
Job Type:
Benefits:
- Health insurance
- Dental insurance*
- Vision insurance*
- PTO and Sick Leaves
- 401k with Company match*
Schedule:
- Monday to Friday 8:30-5:00
- Ability to commute/relocate: Sugar Land, TX 77479: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's or higher degree (Preferred)
Experience:
- Digital Marketing: 1 year (Preferred)
- Marketing: 1 year (Preferred)
- Language: English, Mandarin (Preferred)
Send resume to: hr@kzegroup.com.
*For benefits details, please discuss with our HR.